I was introduced to Mini Outfitters recently, an online outfit (pun intended) that carefully curates designer wear for kids and teens. It’s the first of its kind in Asia!
Surfing through their website was an education in high fashion itself. I discovered brands such as Pale Cloud and Hucklebones, understated styles that are a picture of elegance, quality and comfort.
Which is probably why so many celebrity kids are decked out in them. The usual luxury brands probably seem too nouveau riche, so they eschew that for lines that seem almost plain in comparison, but still oh-so-chic.
Co-founded by Sook Tan and Fonny Benjamin and launched in September 2014, the site offers discounts of 70-80% off totally authentic designer wear, thanks to Fonny’s decade long mechanidising experience at Burberry and Stella McCartney. She negotiates and purchases off-season collections across Europe and the US directly from the exclusive brands themselves, so none of the clothes they sell are factory over-runs or from unauthorised sources. Impressive!
Since my little girls have rather fixed views about what they will or will not wear these days, we looked over the various dresses I shortlisted together, and they chose their favourites.
I thought this combination was very pleasing, since the pieces are made from the same material, but in different cuts.
B is in the Hucklebones Swan Print Silk Ruffle Dress ($89), which is originally priced at S$260. So at 66% off, it’s relatively quite a steal. The silk is really lux, and I like the print a lot.
I was particularly drawn to Hucklebones from the UK, possibly because I’m a hopeless anglophile after living there for a few years. Apart from its timeless, feminine designs (which are drawn up in a London studio by two English designers), each garment is well tailored and cut from simple yet gorgeous fabric.
Every piece is sourced and made in Europe, while its knitwear collection is produced in Nepal by a company specializing in premium cashmere garments. I suppose the upmarket prices before discount reflect the strength of European currency, the premium for original design, and the fact that the garb is not made in China.
Here, K is in a Hucklebones Pleated Dress (S$64, 70% off original price of S$210), whose triple tiered pleats, metallic colour and rippling bottom furls made for quite a unique dress.
B is in a Caffe D’Orzo Emila Sparkly Dot outfit (S$25), which is so sparkly in real life that we thought it was so apt for our visit to the Science Centre Omni-Max Theatre. Made in Italy, and of soft, light material, it has a lovely tulle hem too. The photo below hints of it, but doesn’t do justice to how much it resembles a night sky replete with glittering stars, when you see it worn in real life.
If you’re wondering where to start, since there are some 50 brands on site, including Paul Smith Jr and Little Marc Jacobs, I’d recommend checking out their Looks and Trends page first. Lots of fun ideas there that are presented in non-overwhelming fashion.
There are really cute casual and formal wear for boys too, as well as some brand name tees for both boys and girls. Here’s a glimpse of casual wear for those with little boys!
The site is easy to navigate, and I thought it was particularly helpful to have the available sizes appear when one’s mouse hovers over an item.
The icing on the cake is that, these dresses come in European sizes for up to age 16, which means that most Asian women can also fit into them! Being quite the midget I actually fit into a size 12 for Pale Cloud. Here’s proof *wink*. Thanks for the generous gift, I love this silk dress.
I’d say Mini Outfitters is a great site for those looking for a good quality piece of clothing for a special occasion (like a wedding!), or for those happy to splurge on quality designer togs for their littles, at a fraction of their original cost. After all, many Singaporeans do earn good incomes, and sometimes the problem is not having time to spend it. Also, it’s nice to have some access to what Suri Cruise or little royals do!
Mini Outfitters is offering a 10% discount off all first orders now (which means some items could be purchased at 90% off!). Plus, free shipping in Singapore on orders over $80!
Now, for a chance to win $80 in minidollars, complete all the following steps:
1. Go to “Mini Outfitters” and sign up as a member to get on their mailing list
2. “Like” LilBlueBottle’s FB page
3. “Like” and leave a comment on this FB post with:
a) your email address,
b) tag three friends; and
c) mention a piece of apparel on their site that catches your eye.
The usual terms and conditions apply, and the giveaway will close on 2359 hrs on 17 June 2015.
[Update: The winner is Debra Li! Congrats.]
Note: We received the lovely apparel featured in our photographs above for the purposes of this review.