Launched in end-2013, Jo Lauren Baby Skin Care and Bath Collection was founded by Singaporean mompreneur Jolene Liow.
What started as the determined search for a non-steroid remedy for her baby Lauren’s eczema, resulted in the development of a boutique line of 8 skin care products for children.
Jolene’s years of prior work experience in skin care product development and marketing certainly shows in Jo Lauren. She initially consulted with industry experts in baby product formulations, then made sample orders from a USDA-certified organic manufacturer in the USA. She eventually created her own formulations to soothe Lauren’s rashes, the principal one being the “Miracle Balm” that cured Lauren’s severe eczema. Today, all ingredients for products in the collection remain 100% imported direct from USA.
The set above was generously sent to us for this review, and the girls and I had so much fun trying them out. I thought that the packaging and lovely colour schemes made the collection a feast for the eyes too.
B tends to have rashes in the inner elbow area, and on her nappy area, so I tried the Miracle Balm on her. It was gentle yet effective. You have to be persistent though, applying it daily.
If your baby has eczema, which is quite common these days, then you would probably want to try this. Comprising organic calendula and plantain leaves (used traditionally for centuries for healing), the miracle balm also includes elderberry extract for anti-microbial protection. For baby Lauren, her persistent eczema (that sometimes bled) fully recovered without scars after Jolene applied this every day for less than 2 months.
We used the Castile Wash at bath time, and the girls were thrilled by the mousse that came out with each pump and kept asking for more! It lathered on smoothly, and it was evident that whilst it cleansed, it did not leave a harsh squeaky clean dryness.
For newborns’ tub baths, the Baby Colloidal Oatmeal Bath Bags are specially made to moisturise delicate baby skin. In comparison, many bubble baths dry and irritate sensitive skin, which tends to worsen eczema.
As a final step to the bath routine, apply some Baby Massage Oil. Its base of organic high-linoleic sunflower oil has been research-proven to reduce infections in newborns.
|We love Jo Lauren!|
I was impressed that these products were made with 100% food-grade ingredients, which means that they contain less than 0.1% bacteria, as opposed to cosmetic grade ingredients that may contain up to 30% bacteria. Since babies’ skin absorb fat-soluble harsh chemicals and fatty substances like topical steroids more easily, it was intentional that these products should be chemical-free, paraben-free and preservative-free.
Do check out their beautiful and user-friendly website if you’d like to make purchases. Orders above SGD$20 enjoy free local normal mail!
GIVEAWAY: Now you stand a chance to win a product from this series, that has been voted “Best in Organic Baby Skincare 2014” by Parents World Magazine!
2 lucky winners stand to win a tube of Miracle Balm each! Just enter below.